Franchising As An Ebusiness Growth Strategy In Chi

Franchising as an e business organisation Growth Strategy in mainland China[1] Ye-Sho Chen incision of randomness Systems and Decision Sciences E.J. Ourso College of Business Administration atomic account 57 State University, Baton Rouge, LA 70803 Guoqing Chen prep atomic number 18 of Economics and Management Tsinghua University, Beijing vitamin C084 Robert Justis Department of Management E.J. Ourso College of Business Administration Louisiana State University, Baton Rouge, LA 70803 Presented at Asian eBiz Workshop, July 4-6, 2001, Tsinghua University, Beijing, China. ABSTRACT Although mixed reports indicate that eBusiness is gaining popularity in China, it withal faces various obstacles with the diffusion of goods as the major concern. Franchising is believed to be the or so feasible solution for the distribution problem. In this paper we can a comprehensive exemplar on the marriage amidst eBusiness and franchising in China. 1. IN TRODUCTION In a recent article China Ecommerce & Franchising: A Heavenly jointure? on China Business [1], it shows the need of using franchising as a overt network to overcome Chinas B2C obstacles. Three examples are given: Leyou.com, an online childrens goods store, uses franchising to save trade expanses.

Jingqi.com, an online bookstore, teams up with Xi Shu Bookstore, a franchise stove with just about 100 stores, to promote its ecommerce. Sina.com, a well-known web portal, assort with Yafei automobile Chain, Chinas largest auto franchise chain, to market its red-hotly launched car leasing business. This marriage between eBusin ess and franchising is non limited to tradi! tional retail only, even Internet technology companies, e.g., Nihao.net, are using franchising as a growth schema to expand their businesses. In fact, this system is not just use in China, it is a worldwide phenomenon. Entrepreneur.com recently added a new category, Computer/Technology Businesses, into its enfranchisement Zone...If you want to get a full essay, order it on our website: OrderEssay.net

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